Moxie is a brand of carbonated beverage that was among the first mass-produced soft drinks in the United States. It continues to be regionally popular today. Moxie’s flavor is unique, as it is not as sweet as most modern soft drinks and is described by some as bitter. Moxie is flavored with gentian root extract, an extremely bitter substance which was reputed to possess medicinal properties. It originated around 1876 as a patent medicine called “Moxie Nerve Food” and in 1920 it outsold Coca-Cola. From 1928 to 1953, Moxie soda was manufactured at 74 Heath St. in Jamaica Plain.

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The Moxie images in this gallery are provided courtesy of the New England Moxie Congress. Visit their website at: 
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